B2B marketplaces and trade portals are gaining in popularity thanks to the surge in global trading and internet user by businesses. In this article, you will learn about the features of these websites and how it can help you expand to new markets.
B2B refers to “Business to Business”. Basically, it is any transaction that is done between several companies.
B2B marketplace cater to businesses that want to expand their distribution channels to new markets, connecting importers, exporters and countries. This is done by allowing users to post buying and selling offers to the entire internet community. The search engine is the core of any B2B marketplace as it allows potential business partners to find themselves.
Alibaba.com is by far the leader in this region. China has become the factory to the world and Alibaba.com has surely embraced it and profited from it. They were one of the first B2B marketplaces to come online thanks to the vision of its founder Jack Ma. It started with a focus on the Chinese market but soon expanded to a more global approach allowing it to become the largest online marketplace in the world. It has since pursued several large acquisitions to further its dominance in this industry.
Tradekey.com has recently come onto this market. They are only a few years old and has already managed to get a strong following of users thanks to a good internet navigability and customer service. This is definitely a website to look into to.
Mercatrade.com is another newcomer to the B2B marketplace scene. They have adapted a strategy that focuses on doing business in Latin America and the Caribbean, a region that represents over 40 countries and a population of 615 million people. This area has been attracting a lot of investment despite the global crisis and it in good shape overall to sustain good growth rates.
You can see that B2B marketplaces and portal are indispensable tools for any company looking to increase their global sales.
Joshua Adekane specializes in helping companies successfully import and export with Latin America. To access to his valuable resources, tips and links, click here export import