If you know what you are doing, you can take advantage of Google AdWords to send a lot of targeted visitors to your website in a short timeframe. However, in order to find real success with the AdWords program, it’s important that you focus on boosting the Quality Score of your AdWords account. Thus, the question is how can you do that? What can you do? Read the article to learn more.Traffic Player
Work on Your Clickthrough Rate: It’s really important that you take whatever steps you can to improve your clickthrough rate, because this is the only factor that will ultimately determine your Quality Score to a great extent. Whether it’s about adding new keywords, eliminating the bad ones, testing out new ad copy, optimizing your landing page, anything – the focus should be on improving the CTR of your ads. The quality of your ads clearly plays a role in improving your clickthrough rate, however it is not known exactly how much importance Google places on CTR. A large number of clicks means a great situation from many points of view, including the fact that your ad will receive more targeted exposure. Increasing your Quality Score will take a clickthrough rate of at least 30% to 40%, which is what you should target. You will certainly need some time before your CTR improves, but it will be worth the wait because it will make your life easier when you have a decent Quality Score.
Ad Group Structure Analysis: You will automatically get a better Quality Score if you improve the performance of your campaign which can be done by analyzing the ad group structure. However, when it comes down to the Quality Score in this case, you’ll see that your campaign gets influenced by a few primary factors. So, for example, less keywords in an ad group means that your ads will be more relevant to each situation. Your normalized and implicitly your standard CTR will go up if you ensure you have a good representation of each “match type.”
Search for Things You Can Improve: There will always be things in your campaign you can improve, and since your Quality Score can drop without any obvious cause, you need to do the research to find out what the problem is. You might think you have done everything you can and still get a bad rating, which is not unusual. The “Details and Recommendations” section, portrayed as a magnifying class next to your keyword inside your AdWords account, holds important information that you need to analyze. Despite the fact that there are a lot of variables that will play a role in what your Quality Score is, doing this will provide you with all the information you need to move forward.IM Mentors
And that’s that! You can use this advice to increase your AdWords Quality Score quite quickly because it is easy to implement.