Embarking on your own business requires dedication. You need to have the financial muscle, the operational skills and the nurturing patience to get you through the start-up difficulties before realizing the rewards. But it can take more than that.
Most businesses of the 21st century fight it out in cyberspace and the new ones can’t afford not to have a global online presence to tap into more than 2 billion who get online at various times of the day. But the benefits to having your presence in cyberspace come with some risks that need to be managed to maximize the earning potential of your name and the brands you promote online. One serious risk is exposing your name and brand to online defamation of character that comes with slander and libel that are so easy to make in cyberspace. If left unchecked, your business could lose the revenues from a battered reputation online.
So, what to do when you become a victim of defamation of character? There are a few ways that could help you manage online reputation and avoid any major distress to your company or enterprise. One way would be to quietly dispel any negative content by not doing any visible step to counteract it. That way, the ruckus will die down and eventually will be forgotten.
You could take a more aggressive stance to manage online reputation. You can haul the offending posters, bloggers, or reviewers to court in a civil case where you can expect significant compensatory damages. But that’s a big gamble as you have no guarantees of winning the case. It could take years to resolve civil cases at a huge price in legal fees. Meanwhile, you can expect your online image to get nibbled away by continued defamation of character that often gets fanned with the legal cases you bring.
A more sensible and effective solution to aggressively manage online reputation is to use the same tools that allow you to enhance your online visibility – SEO. Offensive content in review sites have been known to slide five, ten or more pages down search engine ranks where they can’t do any damage to you. Search engine reputation management is now one of the tools harnessed by online businesses with the aid of 3rd party SEO professionals who handle defamation of character repair services.
Also, by generating positive content in your favor, especially among social sites that rank highest in search results, your online reputation will be able to bounce back. You will have a positive image once more which will eventually generate positive changes to your company.
Always stay active online and make it a point to update information and content on your business sites and blogs. Generate a lot of positive content to build up your enterprise. It would also be great if you can hire bloggers and writers to write original content for your company. Promote your business by writing press releases and submitting it to press release directories. Through this, you can generate more traffic and gain potential customers.
Taking a proactive measure that’s effective to maintain brand protection against defamation slander is now integral to any market tool using SEO. After all, having a high visibility online won’t make business sense when it is linked to negative content. But with the proper tools for reputation management online, you can ensure an unsullied image despite deliberate efforts to destroy your brand. Make sure that you contact an SEO company specializing in defamation of character repair services immediately.
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