Although it’s important to focus on the whole design of your website, the design of your homepage requires more attention. When they come to your website, your visitors will see the homepage first before anything else. It acts as the representative of your business and aids you in building your name. In a way, the homepage happens to be the most valuable piece of real estate these days. This is because the homepage will indicate how much potential your website has in the long run. The following article will help you understand how you can make your homepage more effective in a healthy way.
It is best not to litter your homepage with external links; using none at all would be the wisest move you could make. You do not want to run the risk that those sites deemed to have higher authority can benefit from your links at the detriment of your own site. You want to make sure your visitors want to stick around a bit and see what you have to say before you start showing them the door and windows into other websites. This is the time when it’s a good idea to let visitors see all the wonders of your own site before showing them the path to another one after all. When you can get visitors to explore your own site and the information you have to offer before they get a good look at the “exit sign” the greater the odds are that you’ll make the sale or collect a valuable lead. Every visitor to your website is an opportunity for you to earn money but you won’t earn money for sending your visitors to other sites.
It shouldn’t be a hassle to get your homepage to load. Avoid using large graphics and flash on your homepage as that can affect its performance. If you make your homepage lightweight, your visitors will have no trouble going through it quickly. Because people don’t have a whole lot of extra time, you should do everything you can to make sure that your page will load quickly and without any problems.
Your home page is the first of many interesting pages on your website. This is because this is the first time that a majority of your visitors will be introduced to your site. This is why your homepage has to have a strong call to action that display’s the reason why your website exists. This applies to your homepage even if you’re selling multiple products. Call to action worlds like buy this now or get a trial offer are very captivating for changing potential clients into lifetime clients. If you are not leveraging call to action words for your site, then you are walking away from a ton of possibilities.
Both of them being valuable, you need to craft out your homepage in such a way that it caters to the needs of both sides of your market. Overall, how you design your homepage largely depends on your goals, so make sure you’re clear on them. It takes a little time and care to come up with the perfect home page but it’s so important for your business that it’s time and patience well invested. But that doesn’t mean you shouldn’t keep it as simple as possible either.
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