Brochure: You see them in grocery aisles, shopping malls, banks, airports, passenger vehicle terminals, conventions, and almost in every site where people usually flock. They come in different colors and, sometimes, forms and sizes. Whether you pick one up because you need to learn some much-needed info or merely because you are bored, there is always a brochure for you.
Brochures, the good ones, must catch the attention of people. There are a lot of other pamphlets out there that compete with people’s attention. But the true test of a good brochure doesn’t just depend on being an attention-grabber, it is when people pick it up from a bevy of other brochures.
That said, you can make your brochure stand out with only a few steps.
The first and most crucial step is knowing your target market. Maybe you have made the coolest design you could think of, but will your intended readers even give that cool design more than a passing glance? Not knowing what your target readers is and what they want and understand will surely be the death of your effort.
A brochure doesn’t have to look like it’s been pulled out from a book. Although it usually has multiple pages, you don’t need to clog it with book-like text. Just keep it brief and concise. A title that says it all with easy-to-read info, preferably in a bullet format, should do the trick.
Don’t forget to include your company’s name and contact info. You would want customers to visit your showroom or contact your business for more data after reading the brochures you made. Forgetting to include your company’s contact info will defeat your aim.
Design it on how your intended market likes it and what your subject matter is all about. Color and font style should likewise be taken into consideration. And just like info, design overload may also kill it. Stick to one theme and apply it on all the pages.
Lastly, the brochures must be located in an eye-catching site where you target readers mostly remain. People won’t bother to pick a brochure that says something about a big store sale event that is occurring in another city.
The mentionedsaid techniques are just some of the basic ways to consider in getting a brochure to stick out. There are those who would add gleaming texts, and would have them given out by attractive girls. But observe the basics first before adding some more to ascertain your brochures would be read by your target readers.