Everybody wants to increase twitter followers, but not many realize that the secret lies in knowing the nature of the beast. Thing is, twitter is not just an ordinary social network. It is an integral part of today’s communication network, just as the telephone and email became necessary for communication.
The point is that unlike the web or even web 2.0, twitter also serves as a vast repository of information for others who want to mine it. This makes it closer to web 3.0 and the semantic web. For those confused by maze of webs, just think of it like a giant pool of information fed and dipped into by millions of users.
This is why it is important to be a part of this give and take, and not just consider it as an outlet for press releases or announcements. Building a following requires taking care of followers and responding to all @mentions. Take part in sector specific and twitter-wide memes such as Follow Friday.
Since this is an ongoing endeavor, it might be worth figuring out what kind of developments can be expected in the near future. As of now, it looks to be in two main areas – mobile and location based apps, and also as the core of instant search. Both these areas have tremendous potential to harvest more followers.
Those who use smartphones and/or location-based apps for tweets will find that their influence increasing as it concentrates on area specific followers. It helps to find people who share common interests, and the geographic pinpointing also helps to connect with followers outside of twitter. The net result is that the account, person or company gets firmly established as brand and an expert for this area, and it helps add more followers.
The other part has to do with the recent development of instant search. All the major search engines now include tweets in instant search results, and this has created a completely new way to increase twitter followers. Use the right mix of keywords in perfectly timed tweets and it can lead to a rush of new followers coming straight from the search engines.
Another easy way is to buy followers. This can be done by paying a marketing company to run promotions, contests, etc., where people are asked to follow the account in order to be in with a chance to win. There are others who will simply help with the tweets and the social interaction and provide the followers. End of the day, it is the traffic and impact that matters, regardless of the means used to increase twitter followers.