For successful real estate broker, there is nothing more frustrating or possibly injurious than violating the national Do Not Call Registry. This register of people who have explicitly opted out of telephone contact from marketers was developed expressly to help people evade telemarketing phone calls, and similar to other acts such as the Can Spam act the DNC registry has provided people with security from aggressive marketers. On the other hand, for small business people such as REALTORS, and real estate brokers, constantly inspection this registry before making a telephone call costs time, cash and resources that are in rare supply.
Not considering of the fiscal impact, it is the responsibility of REALTORS to maintain this law. Aside from being the ethical thing to do, violations of the do not call registry can result in swift and heavy fines as well as sizeable lost business.
Fortunately, if a REALTOR relies on cold calling prospects, or even expired MLS listing leads, there is an easy way to ensure compliance. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
In addition to the Redex do not call registry, there are numerous other marketing and lead creation services for real estate professionals. The types of tools and software vary and there is a variety of technology available. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.
As a sales person, the responsibility of maintaining compliance with this and other laws is a fundamental requirement of doing business in America.
Real estate agents, if you are already in the market for a excellent source of expired MLS Listing Leads, then Real Estate Data Exchange is a fantastic tool. This great software provides you with the resources to beat out your competition. Have more leads, extra listings and additional free time with the Real Estate Data Exchange now.